Zara Opens At The Zhop Stores, Silverbird Galleria This Sunday.
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalia Mera. It is the flagship chain store of the fashion group called Inditex. Zara produces clothes for men, women and children. ZARA needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products.
Zara was described by Louis Vuitton fashion director, Daniel Piette as the most innovative and devastating retailer in the world. Zara has also been described as a "Spanish success story" by CNN.
The founder of Zara, Amancio Ortega, opened the first Zara store in 1975 in a central street in downtown A Coruña, Galicia, Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers instead of individuals.
In 1980, the company started its international expansion through Porto, Portugal. In 1989 it entered the United States and in 1990 France, Mexico (1992), Greece (1994), Belgium and Sweden (1994), etc. until reaching its current presence in over 73 countries. Zara stores are company-owned but where local legislation forbids foreigner-owned businesses Zara franchises the stores.
ZARA finally comes to Nigeria and will be opening officially at the ZHOP Stores, Silverbird Galleria, Victoria Island, Lagos on Sunday, the 18th of December, 2011. You cannot afford to miss the official opening as it will be a day to remember. My name is Layo, show me some love by visiting the store and allowing me to attend to you. HIGH CLASS CUSTOMER SERVICE GUARANTEED, SEE YOU THERE.
The Zhop store is the exclusive retailer for Zara products in Africa.
Be sure to get there early to grab the best pieces – Buy 2, get 1 FREE. Wow! you say? See you there!
Date: Sunday 18th – Friday 30th December 2011
Time: Monday- Saturday 10 AM – 6 PM | Sunday 11 AM – 6 PM
Venue: The Silverbird Galleria, 2nd Floor, Next to the Base Lounge, 133 Ahmadu Bello Way, Victoria Island, Lagos
Contact: For more info and general enquires Call 07028989746 | 08191163382
Venue: The Silverbird Galleria, 2nd Floor, Next to the Base Lounge, 133 Ahmadu Bello Way, Victoria Island, Lagos
Contact: For more info and general enquires Call 07028989746 | 08191163382
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